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ASA

Category

Beauty

Pricing

Premium

Credibility

Yes

Asa Beauty is a luxury beauty brand from Mumbai, started by Asha and Sukriti Jindal Khaitan in 2020. They focus on clean, vegan, cruelty-free makeup with eco-friendly, refillable packaging. Their goal is to offer safe, high-quality beauty products while being kind to the environment.

Brand Snapshot


👩‍👜 For: Women

🛒 Categories: Lipsticks, Mascara, Lip & Cheek Tints, Concealers, Foundation, Powders & More

💸 Price Range: Premium

🌱 Design Style: Modern | Luxurious | Eco-friendly | Functional


What Makes Asa Special?


✅ Clean Beauty (No harmful chemicals)

✅ Vegan & Cruelty-Free (No animal testing, no animal-derived ingredients)

✅ Sustainable (Eco-friendly packaging & ingredients)

✅ Luxury Yet Conscious (Premium quality without harming the environment)

✅ Dermatologically tested and safe for all skin types

✅ Featured in Vogue, Elle, Femina & many more

✅ All their ingredients are listed on the website.


🚫 Is it Trustworthy? – Asa is a reputable brand known for its authenticity and commitment to clean, high-quality beauty products.


Customer Experience


Shipping & Delivery


✔ Free shipping on all orders

✔ Delivery in up to 10 days

❌ No cancellations after placing an order


Returns & Refunds


✔Returns accepted for website purchases

❌ No refunds once purchased

✔Damaged products can be returned within 4 days

✔Unused products can be exchanged

Packaging: Premium and eco-friendly

Inventory: Limited products in each of their category


🌍 Availability: Online

  • Available on: Asa Website, Nykaa, Amazon, Myntra, Purplle, and Tira.

  • Stock issues: Many platforms show products as out of stock or incomplete listings.


Social Presence


📸**Instagram: asabeautyindia

(Also available on Facebook & Youtube)

📧Email: customercare@asabeauty.com

🌐Website: www.asabeauty.com

📞Contact: 9892111872 / 1800 120 7252


🛒 My Purchase: Charming Chestnut - Earthy Taupe Brown Lipstick



🌟 First Impressions


The material was good and rich, giving a premium feel. However, the size wasn’t apt for me without customization. While they did offer customization, I chose not to go for it as the product was a bit expensive and I didn’t want to take a chance.


💼 Design & Styling


  • High-quality fabric – The linen felt soft and luxurious.

  • Issue with the waistband – The material at the lock of the pants was too stiff, making it uncomfortable.

  • Pocket problem – Only one pocket was provided at the back, and since linen is see-through, the pocket had a patch-like cloth, making one side look abrupt.

  • Fabric flaw – White lines were visible on the pants, which affected the overall look.


💎 Quality & Functionality


  • Good craftsmanship, but the pocket design made the pants look off.

  • Great that they offer customization, but the standard fit didn’t work for me.


⚠️ Room for Improvement


  • Better waistband material – A softer fabric at the lock would make it more comfortable.

  • More pockets for balance – The single pocket with a patch stood out awkwardly.

  • Improved opacity – The linen was too sheer, affecting the overall look.


🔄 Return & Refund Experience


  • The return and refund process was hassle-free, which was a big plus!


Final Verdict


The brand offers good-quality linen, but design tweaks would make it more practical. If you’re considering this, customization might be a good option.


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