ASA
Category
Beauty
Pricing
Premium
Credibility
Yes
Asa Beauty is a luxury beauty brand from Mumbai, started by Asha and Sukriti Jindal Khaitan in 2020. They focus on clean, vegan, cruelty-free makeup with eco-friendly, refillable packaging. Their goal is to offer safe, high-quality beauty products while being kind to the environment.
Brand Snapshot
👩👜 For: Women
🛒 Categories: Lipsticks, Mascara, Lip & Cheek Tints, Concealers, Foundation, Powders & More
💸 Price Range: Premium
🌱 Design Style: Modern | Luxurious | Eco-friendly | Functional
What Makes Asa Special?
✅ Clean Beauty (No harmful chemicals)
✅ Vegan & Cruelty-Free (No animal testing, no animal-derived ingredients)
✅ Sustainable (Eco-friendly packaging & ingredients)
✅ Luxury Yet Conscious (Premium quality without harming the environment)
✅ Dermatologically tested and safe for all skin types
✅ Featured in Vogue, Elle, Femina & many more
✅ All their ingredients are listed on the website.
🚫 Is it Trustworthy? – Asa is a reputable brand known for its authenticity and commitment to clean, high-quality beauty products.
Customer Experience
Shipping & Delivery
✔ Free shipping on all orders
✔ Delivery in up to 10 days
❌ No cancellations after placing an order
Returns & Refunds
✔Returns accepted for website purchases
❌ No refunds once purchased
✔Damaged products can be returned within 4 days
✔Unused products can be exchanged
Packaging: Premium and eco-friendly
Inventory: Limited products in each of their category
🌍 Availability: Online
Available on: Asa Website, Nykaa, Amazon, Myntra, Purplle, and Tira.
Stock issues: Many platforms show products as out of stock or incomplete listings.
Social Presence
📸**Instagram: asabeautyindia
(Also available on Facebook & Youtube)
📧Email: customercare@asabeauty.com
🌐Website: www.asabeauty.com
📞Contact: 9892111872 / 1800 120 7252
🛒 My Purchase: Charming Chestnut - Earthy Taupe Brown Lipstick
🌟 First Impressions
The material was good and rich, giving a premium feel. However, the size wasn’t apt for me without customization. While they did offer customization, I chose not to go for it as the product was a bit expensive and I didn’t want to take a chance.
💼 Design & Styling
High-quality fabric – The linen felt soft and luxurious.
Issue with the waistband – The material at the lock of the pants was too stiff, making it uncomfortable.
Pocket problem – Only one pocket was provided at the back, and since linen is see-through, the pocket had a patch-like cloth, making one side look abrupt.
Fabric flaw – White lines were visible on the pants, which affected the overall look.
💎 Quality & Functionality
Good craftsmanship, but the pocket design made the pants look off.
Great that they offer customization, but the standard fit didn’t work for me.
⚠️ Room for Improvement
Better waistband material – A softer fabric at the lock would make it more comfortable.
More pockets for balance – The single pocket with a patch stood out awkwardly.
Improved opacity – The linen was too sheer, affecting the overall look.
🔄 Return & Refund Experience
The return and refund process was hassle-free, which was a big plus!
⭐ Final Verdict
The brand offers good-quality linen, but design tweaks would make it more practical. If you’re considering this, customization might be a good option.
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